About us

Quality products, rest assured.

Moment of awakening

What is at the heart of successful business? Forget about our 0.03% customer complaint rate. Forget about our Red Dot Product Design Award. Forget about the state-of-the-art factory which fuels our innovation practices. At Platform we think differently. We want to dream bigger.

And we do so, together with our clients.

Because we believe success is built on strong relationships that share a vision. The greater that shared vision, the better we succeed. This is the essence of our founding story.

More than a decade ago Shelly Yu, our CEO and founder, was already right in the heart of the industry. Not at the helm of a manufacturer, but as a trader. And working closely together with her clients planted the seed that grew into the world-leading manufacturer Platform is today.

One day, during an open discussion with a client the thought arose to do better. To improve defect rates, smoothen logistics, and truly care for the people in the factories. The solution? A company that would be at the interface of quality, innovation and care. Personal values Shelly Yu has always lived by.

And so Platform awakened.

Platform’s factory currently covers an area of 18 acres and a floor area of 15000 square meters. There are two 3-story factory buildings and one 5-story staff dormitory.

In the factory we have 2 sets of advanced automatic cutting machines, 2 sets of laser cutting machines, 4 machine-sewing lines, and one hand-sewing line.

To date, the company employs more than 300 dedicated people, most of whom are experienced employees who have been integral to the company’s success for multiple years.

More than a pillow

You might have come here for our world renowned neck pillows. But at Platform we don’t just make neck pillows. We offer enrichment to your customers lifestyle. Products that allow people to dream or spring into action more vibrantly and recharged. Whether they are on the road or in the comfort of their own home. Travel pillows, bean bags, cushions and eye masks; comfort products all made with consistent quality and carefully tailored to the needs of your market.

Conscious Quality

At Platform we care, and improving comfort starts with the basics. To ensure the best quality for you, we provide the best for our employees. The people at Platform work in a low stress environment and operate machinery with advanced technology. Our state-of-the-art factory forms the backbone of our innovation practices. The factory plant ensures maximum resource efficiency, thereby reducing stress on the environment and allowing for more conscious choices in our production processes.

Weaving values in collaborations

Platform collaborates with industry leaders in home and travel retail through white label partnerships. Our clients have complete control to defining their own collection of comfort enriching products with Platform by their side to provide the necessary expertise. Whether it be from our extensive catalogue or from a tailor-made product designed for your venture, every collaboration and collection is based on our three core values: quality, innovation and care.
Year 2006

Year 2006

The doors are open: In February 2006, Shelly could proudly step inside the first 300 m² factory that housed 10 sewing machines. Its main business was developing and producing pillows filled with EPS foam particles. Christmas comes early: In order to keep production capacity on par with the demand, Platform moved to a larger factory within the same year, on Christmas Day 2006. Floor size grew to 2400 square meters, sewing machines multiplied fivefold and more than 100 proud employees were driving the company’s success.
Year 2014

Year 2014

New home, new model: In 2014 Platform received the keys to its very own constructed factory. Manufacturing, designing and researching now happens under one roof that stretches over 15000 m². This was also the year Platform began researching polyurethane materials and developing memory foam products. An important development in Platform’s strategy was the switch from OEM to ODM.
Year 2016

Year 2016

Breath of fresh air: In 2016 the development and production of TPU based inflatable products was incorporated in Platform’s portfolio of business expertise.
Year 2018

Year 2018

A true winner: 2018 marked the year that the MT-01C neck pillow was awarded with the prestigious and internationally acclaimed Red Dot Design Award.

Research and Development

Applying customer insights into strategic product line planning, demonstrating product feasibility and conducting patent research and implementation. rd@platforminc.cn


Our Production department focuses on production schedules according to the procurement and production plan. Daily activities are accurately tracked and supervised to ensure manufacturing process stays on track. production@platforminc.cn


Through a meticulous quality management system, we strictly supervise and implement various quality standards for the company. Active involvement in design and improvement through use of scientific management methods and excellent quality inspection personnel ensures the quality Platform stands for. qc@platforminc.cn


Our Sales department determines customer demand for products, carries responsibility for client order review and management, sees to quality product delivery and after-sales service. sales@platforminc.cn


Platform understands its impact on social responsibility, and has passed ISO9001 quality management system certification. The company also passed a series of social responsibility inspections such as anti-terrorism, Desiny,Costco, BSCI and Sedex.


Based on the values of gratitude, our CEO Shelly cares about what the company gives back to society. Platform actively participates in community activities, subsidizes education for children, and extends its care to elderly in nursing homes.